WELCOME

Thoroughbred Content Management

Founded and developed by Dane Squance in December 2012 after noting the need for up-to-date Content Management of websites and social media platforms within the Thoroughbred industry, Thoroughbred Content Management was formed.

Having spent the last ten years working for various organisations within the Thoroughbred industry such as Racing NSW, Inglis and Darley (now Godolphin), Dane has a very good grasp of the industry and the needs of his clients.

OUR SERVICES

“Do you have the time to keep your website & social media up to date and relevant on a daily basis?”

Ask yourself… What’s the point of having a website or social feed if the content is out of date and somewhat irrelevant?

In an ever-changing industry, news and information is the key to highlighting your success as an integral part of the Thoroughbred industry.

Specialising in online news content & social media content for the Thoroughbred industry, TCM will help your business stand out from the crowd, with researched & relevant content including news links, images & industry updates.

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Website Content Management

 

Specialising in the daily management of your website content, Thoroughbred Content Management is dedicated to monitoring and maintaining all facets of your business from an online aspect, ensuring that your website reflects this with information being updated in a timely manner.

This can include various aspects such as day to day news, pre and post-race reports, updating of yearlings and their pedigree analysis, client newsletters, flyers and photo galleries.

Social Media Content

With most organisations within the Thoroughbred industry now using Social Media accounts such as Facebook and Twitter on a daily basis to communicate with their clients, Thoroughbred Content Management can organise the development and management of these for you.

Acting on your behalf, Thoroughbred Content Management will provide content for your social media accounts, with the main focus being to inform and to drive traffic back to your website.

TESTIMONIALS

Our clients’ success is our success, that is why our clients choose to work with us.

“When it comes to the digital marketing of Woodside Park Stud, Dane Squance of Thoroughbred Content Management has been integral in its continual growth. His bloodstock knowledge, coupled with his up to date understanding of the global thoroughbred breeding and racing industry are faultless, ensuring that we are always striving to attain the best possible outcomes for not only Woodside Park, but for our clients as well.”

James Price
CEO | Woodside Park Stud

“Dane Squance of Thoroughbred Content Management is a front-runner within the Thoroughbred social media and marketing arena. His knowledge of the bloodstock and more importantly, the participants within the Industry is impeccable. That allows us peace of mind knowing our success stories are told to their best advantage.”

Chris Watson
General Manager | Mill Park Stud

“I’ve had the privilege to work with Thoroughbred Content Management principal Dane Squance over many years – both when representing his own clients and also where he has freelanced for Breeding&Racing. As a Darley Flying Start graduate, he comes with a ready-made pedigree, one he has built on to gain a reputation as a marketing and communications leader in the Australian thoroughbred sector. With a keen eye for detail and deep knowledge of the turf world and its key players, Dane’s marketing, media and social platform skillset is also amplified by an ability to write coherent, informed copy on all facets of the industry.”

Gary Knowles
Editor-In-Chief | Breeding&Racing

Dane Squance’s understanding of all aspects of the thoroughbred industry is world class. His traditional communication channels and the use of social media and digital influences will grab the attention of your target audience.

Dane is able to mix strategic excellence and creative brilliance to ensure results that support and grow your brand.TCM’s creative direction stands out in an innovative way that reflects Sledmere Stud’s brand values and their continued efforts have had a positive impact upon the growth of our business.

Catriona Murphy
Manager | Sledmere Stud

Thoroughbred Content Management’s current Clients are quite an extensive array of industry organisations and the glowing Testimonials of work provided is always a key indicator of the standard of work produced.

Get in Touch

No time to update your website?

Looking for fresh content?

In an ever-changing industry, news and information is the key to highlighting your success as an integral part of the Thoroughbred industry.

To find out more about how TCM can help you (including; day to day news, pre and post-race reports, updating of yearlings and their pedigree analysis, client newsletters, flyers and photo galleries), fill in your details below and we will get in touch!

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